LAVORARE NEL MARKETING ONLINE. COME CREARE UNA OPT-IN PAGE

Come creare una Opt-in page?

Ciao a tutti,

come vanno queste prime giornate di estate. Io, lavoro,lavoro e poi lavoro. Miro dritta al mio obiettivo e non mi fermo.  Intanto vi informo un pò su come sta andando il mio progetto. Continuo a imparare tantissime cose, ho accantonato Click bank per via dei prodotti non molto convincenti a mio avviso però mi sono iscritta ai programmi di affiliazione di due mentor Americani molto famosi. Ve ne parlerò più avanti.

Oggi volevo approfondire il discorso Opt-in page che ho scoperto sia fondamentale per le conversioni in contatti e poi in vendite. Per chi non sapesse cosa sono le Opt-in page lo invito a leggere QUI

 

Per creare le Opt-in pages potete usare Leadpages e poi collegarlo con GetResponse.

 

la Opt-in Page non è una Landing Page.

La differenza è sottile ma sostanziale.

La Landing è creata per “convincere il visitatore a fare qualcosa” (conversione, informazione, vendita). Sei tu a scegliere quale azione deve compiere l’utente e non devi offrirgli alcuna alternativa: nella Landing, come nella Opt-in, l’utente non ha scelta: o fa quella determinata azione o esce dal sito: una specie di lascia o raddoppia.

Ma se anche la Opt-in Page ha il compito preciso di convincere a fare qualcosa, quale è la vera differenza con la Landing?

Semplice: lo scopo della Opt-in è solo e soltanto quello di raccogliere esclusivamente gli indirizzi email degli utenti che visitano il tuo sito.

Insomma, non tenti di concludere la vendita subito in modo diretto come con la landing page! Ma come ti ho detto prima, i contatti sono un patrimonio ancora più importante della semplice vendita sporadica.

Dai sempre un buon motivo ai tuoi utenti

Perché dovrei iscrivermi alla tua lista? Se lo sta chiedendo l’utente che si trova di fronte alla tua Opt-in Page e te lo devi chiedere tu in fase di preparazione della pagina, solo così avrai la risposta giusta a questa domanda.

Quando il tuo visitatore vede la tua pagina, ed inserisce la sua email vuol dire che le tue parole lo hanno conquistato, e quindi è un potenziale cliente.

Lead pages per esempio è il migliore per la creazione delle Opt-in pages in quanto hai delle pagine da usare, dove implementerai il tuo autoresponder e, se hai un tuo dominio, anche questo. Questo servizio è davvero molto utile per chi non sa nulla di opt-in page, in quanto è davvero molto semplice.

Uno dei problemi principali, forse, è che le pagine sono tutte molto simili, e quindi devi acquistare un abbonamento più grande per poter avere qualcosa di diverso, ma comunque le pagine saranno sempre molto simili tra loro, perché il modello è sempre lo stesso. Altrimenti potete usare il vostro sito e crearle voi stessi.

Per chi ha WordPress posso consigliare questo plugin che ha un costo annuale, quindi si paga una volta sola e non mensilmente, ed è molto più conveniente rispetto a lead pages. Sono entrambi in Inglese quindi un minimo di conoscenza della lingua sarebbe utile. Il plugin che vi consiglio si chiama  Instabuilder . Le recensioni che ho trovato sembrano buone e si può usare i funnel.

le optin pages sono veramente fondamentali per iniziare a creare una vendita di qualsiasi prodotto.

E voi che programma usate?

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